Because you are paying for qualified calls (someone with a need for your service) we can’t predict what your closing rate from call to sold job will be. Individual close rates vary depending upon factors such as no current availability on the schedule, individual sales abilities, geographic location, industry or pricing. As is the case with other online advertising, TV, postcards or other marketing, a certain percentage will not become a customer. What we can tell you is that our most successful contractors have experienced a higher call to appointment conversion rate and in some cases, a higher average job size than any other lead source they use. We are confident you’ll be happy with your return on investment once you track your marketing costs and resulting revenue generated!